Grow Your Coaching Business More Predictably – Self-paced course

Overview

This online, on-demand 3-part practical course is designed to create clarity, structure, and focus in marketing to grow your coaching business.

You will discover a step-by-step roadmap to growing your business more predictably through a holistic approach to marketing. Each step is accompanied by a practical workbook that allows you to immediately apply the insights to your own business, helping you design and implement your own marketing plan.

Who is this self-paced course for

• Newly certified coaches who are looking for guidance on how to best position themselves on the market and successfully grow their business.
• Coaches at least 2-3 years in business who need to pivot / reposition themselves due to changed circumstances.
• Any coach who would like to grow their business more predictably – with less overwhelm, in a structured and authentic way.

Grow Your Coaching Business More Predictably : THE STUCTURE

STEP 1: Get laser-focused on your IDEAL CLIENTS

Get specific about the characteristics and needs of your Ideal clients to enable you to effectively communicate to them and sell your offers with ease.

Format: Video (46 min) + accompanying workbook

STEP 2: Optimise your OFFER / SERVICES

Create or review your Signature offer to perfectly align with the needs and goals of your Ideal clients. Get an enthusiastic “Yes!” when you share it with them.

Format: Video (38 min) + accompanying workbook 

STEP 3: Create your CUSTOMER JOURNEY

Discover the 3 steps of the Customer journey your clients go through before they are ready to work with you. Define the specific marketing activities you need to focus on in each step to grow your business more predictably.

Format: Video (48 min) + accompanying workbook

Hands-on learning tools

You will have access to the accompanying practical workbooks to immediately put insights into practice for your own business:

1. Ideal client comparison table to help you choose the best niche to serve for your particular business (if unsure which niche to focus on).
2. Ideal client workbook to zero in on their characteristics and needs related to your area of expertise.
3. Offer workbook to review or create your Signature offer focused on your specific approach/method and that is aligned with your Ideal client’s needs and goals.
4. Customer journey workbook to help you define specific marketing activities to bring your Ideal clients closer to buying from you.

Tangible outcomes to Grow Your Coaching Business

1. Put in place a clear strategy and step-by-step process for marketing activities to grow your business more predictably.
2. Zero in on who you want to attract and how to structure and talk about your offers.
3. Identify the logical steps in your Customer journey activities to attract, nurture and convert new clients.

Please note : You will require an internet connection to access the Grow Your Coaching Business More Predictably – Self-paced course. You will receive a user guide containing links to access all three Vimeo Videos and all three Google Docs Accompanying Workbooks.  

About the trainer
Grow Your Coaching Business More Predictably

Ekaterina Zwyssig works with Coaches, Consultants and Trainers who would like a simple step-by-step plan to attract, nurture and convert their perfect clients, consistently. Without the overwhelm, in a structured and authentic way.

Before becoming self-employed in 2016, for 8 years, she held a variety of marketing and communication roles on the European level at a large American corporation.

Ekaterina taught social and digital media at the undergraduate and graduate level in Geneva, Switzerland, for 4 years.

Since 2016, Ekaterina has trained, mentored, and consulted 250+ Coaches and Consultants on the topic of marketing strategy, LinkedIn / social media, customer journey, and digital marketing.