
How can we coach Personal Core Values?
The notion of personal core values play an important role in coaching. A value is a way of being or acting that is recognised as important by the individual. Jean Cottraux¹ defines them as stable beliefs which affirm that in life, certain goals are preferable to others. They serve as the essential and underlying rules on which a person establishes the main principles of their life. Values are at the core of a person’s system of beliefs.
They therefore influence every decision a client makes. If decisions made are not in harmony with the individual’s values, it will create internal conflicts that are difficult to resolve. Consequently, when a person has a clear view of what their personal core values are, it’s easier for them to make a choice. Neglecting the role of values in coaching leads to a risk of dissatisfaction, demotivation and conflict of identity for the client.








