6 Things That Make a Good Coaching Website

There are some obvious things that you should have on a Good Coaching Website.

These include:

• Easy ways for people to get in touch with you.

• Clear calls to action so that people actually click around your website, find out more and join your email list or commit to working with you.

• An email list builder such as a free resource so you can easily turn website visitors into leads and build a relationship with them so they can see you’re the coach to work with.

• Brilliant, up to date photos of you so your website visitors start to feel a connection with you.

• Evidence of how awesome you are such as testimonials, qualifications and logos of companies you have worked with or who recommend you.

And this…

…clear information about what you do and how you do it.

Now, the reason I have drawn this last one to your attention more than the rest is because some coaches and also quite a few people in the wellness industry often fall into the trap of writing a lot of words on their website without actually saying anything.

We see a lot of this kind of thing, “I’m here to empower and enable you to make a positive change in your life through creating a shift and making positive choices to overcome what has been holding you back. By doing this you yourself will have the power to make this shift and feel this change and the positive outcomes will enable you to take action in other areas of your life. If this sounds good then get in touch.”

While this all sounds incredibly positive and lovely I really have no idea what they’re asking me to get in touch about.

So, how will coaching work with me and what will change? Will the focus be on my life as a whole? Could coaching help a change in my career? Will health be an issue? How does a coach work with me? Will it be through one to one sessions? In person? Online?

To have a good Coaching Website, you need to be really specific.

Some people may read the content above and think … “That sounds great! Let’s just get in touch to find out!” But for people who have heard that maybe coaching would benefit them but they’re nervous and not sure, they will absolutely want details before getting in touch.

Even if your coaching methods are led by your clients, say that on your website. And even if that is the case, I’m sure you work within a range of methods so outline those on your website. You work with people for a number of different reasons:  it may be health, or confidence, or focusing on moving forward in business. List these and have relevant testimonials to back them up.

This way, when someone comes to your website and read about a situation that they can relate to, evidence from a client of the help you’ve provided or examples of methods you use, they are more likely to get in touch.

The whole point of having a website for a business is to help you generate leads and sales and market and grow your business. So, make sure you are getting it right so it does that.

Article by Jude Wharton, partner of MyCoachingToolKit. Jude is one of the co-founders of Ready Steady Websites®, an off the shelf website and membership site template service. Jude and her business partner and husband, Chris launched Ready Steady Websites® in 2019. They have been running a successful digital design company, 2nd Floor Designs Ltd since 2010. They are also the co-authors of The Website Handbook.

Creating Your Coaching Website with Ready Steady Website

Need some help with your website? Check out our websites for coaches page. You’ll see what’s included in our coach website template. This may give you some inspiration for your own website. Or you may decide that creating your coaching website with us is what you’d like to do for your business.

Our Coach Website Template is perfect for creating your coaching business website.
Check our Templates here.

You could also check out our free resources to give you some more guidance on getting your website and brand working better for your business.
Check our Freebies here.