£19.50 £55.00Price range: £19.50 through £55.00
Build a coaching business that’s authentic, confident and client-ready
In this comprehensive self-paced Ebook, Johanna and Maja guide you through the essential steps to design, build, and launch a coaching brand that feels true to who you are and resonates with the clients you want to serve.
This workbook combines practical business tools with reflective coaching exercises, helping you develop a sustainable business model and a brand identity clients instantly recognise and trust.
Description :
Build a coaching business that’s authentic, confident and client-ready.
Get a short welcome from the authors, where they share whom this Ebook is for, how to use it and what transformation you can expect.
Business & Brand Building – Complete Ebook
Starting your coaching business can feel overwhelming — but it doesn’t have to.
This step-by-step, coachable workbook offers a clear roadmap to help you design and launch your business with purpose and confidence. You’ll move from defining your offers and vision to crafting a compelling brand presence that connects authentically with clients.
The Ebook Structure
The 67-page E-book (Flipbook) is divided into four practical building blocks that form the foundation of your business and brand:
What’s Inside
Sample prompts:
“What problem do your clients come to you to solve and why does it matter?”
“Which values must be present in every client interaction for authenticity?”
“Where does your brand create trust, and where does it break down?
“How can my brand design reflect my unique story?”
Book a consultation session with Johanna & Maja to explore your workbook further. Apply what you’ve learned directly to your business or focus on specific building blocks that matter most to you.
About the Authors
Johanna Lundgren and Maja Seggerman created the Coaching Launchpad Academy to help coaches and entrepreneurs turn their vision into thriving, authentic businesses. Combining decades of expertise in coaching, brand strategy, leadership and team development, they empower individuals to build businesses that are purpose-driven, client-ready and aligned with who they are.
Johanna Lundgren
Johanna is a certified coach and experienced brand strategist with a background in leadership, marketing, and entrepreneurship. She brings a rare blend of creativity and structure to her work, helping individuals clarify their purpose and translate it into a business that feels both meaningful and market-ready.
Maja Seggerman
Maja is a certified individual and team coach (PCC & ATCT) and experienced workshop facilitator. A former global advertising leader with over 20 years of experience guiding diverse international teams, she is passionate about fostering growth, collaboration, and innovation through a culturally intelligent lens.
