£10.20 – £12.50
This e-book helps you understand the most complex organ in the human body – Our brain. It can be thought of as a command center for the nervous system, processing information received from our senses and from around the body, then sending messages back to the muscles
We take a detailed look at the brain and how it works, to explain what each area does. Then look at the four lobes within each of the two hemispheres and explain the role of the six key neurotransmitters.
To support you as a coach we focus on the four emotional circuits because they determine the choices we make and as a result, the better we understand our emotions, the more easily we can understand our decisions and actions. We also look at the link between what we think and what happens to us in life, plus some of the tools of the brain like how we make new neurons, changing behavior with Neuro-associative conditioning and using our brain as part of a change strategy.
Understanding our perceptions of the world and why we are all different can be important as a coach, so as an example if you ask four people to recount the same event, why would each give you a different answer? Simply put, they are looking at the world from their own very unique viewpoint, but also consider the reality they perceive has been reconstruction by the brain. That reconstruction will be based on their knowledge, skills and background, so it will be similar but never the same.
Understanding how our brain works:
The reticular activation system (RAS)
The triune brain theory:
How neuroscience can help coaching:
Understanding that we’re all different
Mirror neurons and attention
Neuroscience stresses the importance of emotions
Using collective memory
Tools of the brain:
Making new neurons
Changing behavior with Neuro-associative conditioning
Using our brain as part of a change strategy
Understanding our perceptions of the world
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