Neuroscience and the human brain – A practical guide for coaches

A clear and educational 12 page e-book specially designed to look at Neuroscience and the human brain, how the brain works and how Neuroscience can help a professional coach understand human behavior. The tools within this e-book can be used when coaching others or for your own personal development.

Neuroscience has made significant advances in the past 20 years and this enables a professional coach to better understand how the brain works and the interaction between our emotions and behavior.

This e-book helps you understand the most complex organ in the human body – Our brain. It can be thought of as a command center for the nervous system, processing information received from our senses and from around the body, then sending messages back to the muscles

We take a detailed look at the brain and how it works, to explain what each area does. Then look at the four lobes within each of the two hemispheres and explain the role of the six key neurotransmitters. 

To support you as a coach we focus on the four emotional circuits because they determine the choices we make and as a result, the better we understand our emotions, the more easily we can understand our decisions and actions. We also look at the link between what we think and what happens to us in life, plus some of the tools of the brain like how we make new neurons, changing behavior with Neuro-associative conditioning and using our brain as part of a change strategy.

Understanding our perceptions of the world and why we are all different can be important as a coach, so as an example if you ask four people to recount the same event, why would each give you a different answer? Simply put, they are looking at the world from their own very unique viewpoint, but also consider the reality they perceive has been reconstruction by the brain. That reconstruction will be based on their knowledge, skills and background, so it will be similar but never the same.

Full content list:

Understanding how our brain works:
The cortex
The cerebellum
Neurons
Synapses
Neurotransmitters
The Brainstem
The reticular activation system (RAS)

The triune brain theory:
The theory

How neuroscience can help coaching:
Understanding that we’re all different
Mirror neurons and attention
Neuroscience stresses the importance of emotions
Using collective memory

Tools of the brain:
Making new neurons
Changing behavior with Neuro-associative conditioning
Using our brain as part of a change strategy
Understanding our perceptions of the world

Further reading:

• We are constantly adding content to the site, so please check out our on-line shop or read the blog posts written by our team of international coaches

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MyCoachingToolkit.com – 2020