Original price was: £135.65.£110.10Current price is: £110.10.
Learn at your own pace, whenever and wherever it suits you. This self-paced online programme gives you the flexibility to fit your learning around your schedule.
Enjoy lifetime access to the course materials, allowing you to revisit the videos and workbook whenever you need a refresher or want to deepen your learning.
Description :
Make question- asking your superpower
Master 40+ evidence-based questioning frameworks that transform coaching conversations.
Questions sit at the heart of great coaching. They spark reflection, uncover assumptions, reveal possibilities and help clients think more clearly.
Yet despite being one of coaching’s most important skills, questioning is rarely taught in a systematic way.
Instead, many coaches rely on instinct, habit or a handful of familiar questions. Sometimes those questions create breakthroughs. Other times they unintentionally narrow thinking, reinforce assumptions or steer clients toward premature answers.
The difference between an average coaching conversation and a transformational one often comes down to the quality of the questions being asked.
Learning how to ask better questions is one of the fastest ways to increase your effectiveness, your confidence and your impact as a coach.
Instead of reaching for the same familiar questions, you recognise which type of question will best serve the conversation.
You know how to challenge assumptions without creating defensiveness. You stimulate curiosity instead of providing answers. You help clients discover possibilities they could not previously see.
That is the power of intentional questioning.
This practical, research-informed programme introduces a wide range of questioning approaches drawn from coaching, leadership, facilitation, innovation, psychology and critical thinking.
Testimonials
“Big AHA came with the statement that we ask the most questions as four-year-olds, as we are trying to make sense of the world around us, but our questions dry up as we grow older. Powerful course and advise to impart as a mentor. Powerful implications both in career and personal development. Walter P
“The facilitators were knowledgeable and engaging. Being a certified coach as well as an HR professional, this content was really useful to me.” Nicole V
“This course should be mandatory for every professional practice and workplace.” Lise V
By the end of this programme, you’ll be able to:
Researchers. Practitioners. Translators of great ideas into practical conversations.
Dr. Marc Hurwitz and Samantha Hurwitz are internationally recognised pracademics, authors and educators who have spent decades helping people improve how they think, communicate, collaborate and perform.
They are the co-authors of the bestselling book Leadership Is Half the Story and co-founders of FliP U and the Global Followership Network. Together they combine expertise spanning leadership, followership, coaching, neuroscience, mathematics, accounting, organisational behaviour, psychology and business.
Known for transforming complex research into immediately usable tools, Marc and Samantha help coaches, leaders and organisations ask better questions, think more critically and create conversations that lead to better outcomes.
Research consistently shows that high-quality questions improve learning, reflection, problem-solving, creativity and decision-making. Questioning lies at the centre of coaching because it helps clients examine assumptions, generate new perspectives and construct their own solutions rather than simply receiving advice.
Every coaching conversation is shaped by the questions you ask.
The right question can unlock insight, shift perspective, deepen trust and help clients discover possibilities they never considered. The wrong question can unintentionally narrow thinking before it has a chance to grow.
Developing your questioning skills is one of the highest-return investments you can make as a coach.
This programme gives you the tools, techniques and confidence to ask questions that truly make a difference.
Is this programme suitable for new coaches?
Yes. The programme is designed for coaches at every stage of their professional journey. Beginners build a strong questioning foundation, while experienced coaches expand their repertoire with new evidence-based approaches.
What kinds of coaches will benefit most?
The programme is valuable for executive, leadership, career, team, health, life and business coaches, as well as facilitators, consultants, educators and managers who use coaching conversations in their work.
Is this just about asking open-ended questions?
No. You’ll learn a wide variety of questioning approaches, each designed for different purposes, including generating insight, challenging assumptions, encouraging creativity, strengthening decision-making and supporting meaningful behavioural change.
Can I apply these techniques immediately?
Absolutely. Every questioning approach is practical and designed for immediate use in coaching conversations, workshops, leadership discussions and everyday professional interactions.
