Original price was: £135.65.£110.10Current price is: £110.10.
Learn at your own pace, whenever and wherever it suits you. This self-paced online programme gives you the flexibility to fit your learning around your schedule.
Enjoy lifetime access to the course materials, allowing you to revisit the videos and workbook whenever you need a refresher or want to deepen your learning.
Description :
Neuroscience at work: Work smarter not harder
Your clients don’t have a motivation problem. They have a brain.
Every coach wants to help people change, think more clearly and perform at their best. Yet even the most insightful conversations can stall when we don’t understand how the brain actually works.
Why do people resist change even when they want it?
Why do good ideas disappear under pressure?
Why do some learning experiences stick while others fade?
Many neuroscience programmes answer these questions through the narrow lens of habits and behaviour change. While valuable, that is only part of the story.
Modern neuroscience offers a much richer understanding of learning, attention, creativity, decision-making, emotion and performance. When coaches understand these principles, they gain a completely new way of interpreting client behaviour and guiding meaningful change.
Imagine coaching with the brain in mind.
Instead of relying on intuition alone, you understand the science behind why people think, learn and behave as they do.
You recognise when a client’s brain is protecting them from uncertainty rather than resisting progress. You understand how attention shapes performance, why creativity sometimes disappears, and how learning can be strengthened rather than simply repeated.
This programme translates complex neuroscience into practical coaching tools you can apply immediately.
Rather than overwhelming you with laboratory research, Dr. Marc Hurwitz distils decades of neuroscience into clear, memorable concepts that improve conversations, decisions, creativity, learning and performance across every coaching context.
Testimonials
“Great course and extremely useful to my current work situation. Speaker was engaging and very knowledgeable. Humour helped to get the points across.” ~ Sheila H
“I wish I’d had this earlier in my career!” ~ Chantal B
“The design of the course using principles makes it very easy to remember and learn. Best course I’ve taken so far.” ~ Zhaohui Z
By the end of this programme, you’ll be able to:
Dr. Marc Hurwitz is an organisational neuroscientist, speaker, consultant, entrepreneur and Professor at the University of Waterloo.
With master’s degrees in mathematics, physics and business, together with a PhD in cognitive neuroscience, Marc brings an unusually interdisciplinary perspective to human performance.
He is known for translating complex neuroscience into practical ideas that professionals can immediately apply. His work spans leadership, followership, collaboration, innovation, learning and organisational performance, always with a focus on helping people work with the brain rather than against it.
The better you understand how the brain works, the more effective your coaching becomes.
You’ll recognise why people struggle with change, how learning really happens and what creates the conditions for better thinking, stronger decisions and lasting growth.
This programme gives you practical neuroscience you can use in every coaching conversation.
Is this programme suitable if I have no neuroscience background?
Yes. The programme is designed specifically for coaches and professionals rather than scientists. Complex concepts are explained in clear, practical language.
Is this mainly about habit formation?
No. While habits are covered, the programme explores a much broader range of neuroscience topics, including learning, creativity, attention, decision-making, emotion, communication and performance.
Will I be learning neuroscience theory or practical coaching tools?
Both. Every neuroscience concept is paired with practical applications you can immediately use in coaching conversations.
Can these ideas be used outside coaching?
Absolutely. The principles apply equally to leadership, facilitation, consulting, education, organisational development and everyday conversations.
