Why you should think of your personal brand as an Italian tomato

tomato, personal brand

When we are surrounded by different cultures and experiences, we can gain valuable insights and perspective on our own lives. On a recent trip to the Amalfi coast in Italy, I was struck by the variety and quality of the produce available, especially the tomatoes. This made me think about personal branding and how we can learn from the humble Italian tomato.

While in Italy, I thoroughly enjoyed cooking with the locally grown produce, which was influenced by the seasons. In the summer, dishes were light and fresh, while in the winter they were more hearty and slow-cooked. My favourite dish was a simple salad of mozzarella, cherry tomatoes, and fresh basil, drizzled with olive oil and ground pepper.

The variety of tomatoes I saw at a local grocer amazed me. Each had a different shape, colour, and most importantly, flavour. This reminded me of the mass-produced, perfectly packaged tomatoes we often find in supermarkets. While they may look promising, they lack the unique and varied taste of local produce.


So, what can we learn from the Italian tomato when it comes to the personal brand?


Just like the tomato, each of us has our own unique strengths and characteristics. We often try to imitate others to stand out from the competition, but in doing so, we hide our true selves.

First, consider your lineage.

Look back at your life experiences, values, and teachings that shape who you are today. These may not fit into traditional reference frameworks, but they are what make you unique. Embrace them and use them to your advantage.

Next, stay true to your purpose.

It can be tempting to take on every opportunity that comes our way, but in doing so, we stretch ourselves too thin and lose focus. Don’t be a mass-produced tomato lacking purpose and flavor. Instead, understand your strengths and stick to what you do best.

Lastly, promote your relevance.

Don’t be afraid to showcase your strengths and what sets you apart from others. In Italy, there is fierce competition in every industry, and they all pride themselves on being unique. Take a cue from the Italians and promote yourself as a one-of-a-kind offering.


In conclusion, the humble Italian tomato teaches us that we are all unique and have something valuable to offer.

Just like the different varieties of tomatoes, each of us has our own shape, colour, and flavour. Embrace your individuality and use it to differentiate yourself from the competition. Remember, you are not just another tomato, you are a unique and valuable brand.


If you would like to find out more about building your Personal Brand, have a look at the course offered by Anatomy of a Personal Brand.

Article written by  Dawn Klatzko

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